In this era of mass start-ups, as competition becomes more and more fierce people are often seen turning towards new means of marketing. Earlier people used to opt for telemarketing which had a competitive edge over the existing trivial means of advertisement. But as people have started to divert more and more of their time towards social media and other internet platforms, the trend of sales and marketing is seen tilting more and more towards social media.
Even though there are vast options for marketing and advertisement, social networking is an ever growing and emerging fields which keeps on gaining more and more importance and attention from business companies. it has proved to be an excellent option for newly set up businesses and helped the small time business owner in increasing his business and the recognition of his work or talent. It also helps small-time businesses in competing with big businesses on the same footing without any influence of money or power.
The ever-evolving field of social media can always help businesses in coming up with new and innovative ideas to promote their businesses or products. There was no way for an individual to show his talent or skill as it is not a materialistic thing but social media has provided a platform to such individuals to show the world their expertise in different fields. It also helps the customer in recognizing good and bad vendors and in turn enables customers to buy products with which they are satisfied with. Now the customer can shape up the market using the option of feedback and thus encouraging the vendors into selling quality products and providing good after selling services and support.
Today the society is entirely dependent upon social media, from registrations to updates to final news, everything is circulated via the social media. In this century the social media holds the power to build or destroy anything or anyone right from scratch or ashes. From kids to grownups everyone knows their way around the social media, and people are so much addicted to it that they have made it a major source of everything in today’s world. People have started reviewing products or companies online which help other people decide whether they wanna avail the services of certain companies or not and this is for the better because if someone liked something or hated it, they share their genuine experience and avoids other people from having or facing any trouble. This way the society is helping each other build a place where they can all co-depend on each other and rely on each other’s reviews.
There is a new trend of influencers, these are the people who are highly in demand or very popular over social media, this is because they are loved by the public in general maybe for their social media posts or their stories. These people have the power to build the image of a product or entirely destroy it because the general public trusts their decision if they spread a good word about the product, it will flourish in the market but if they say that it didn’t suit them or that it is overpriced or any other thing the image of the product will be destroyed in the eyes of the public. So all in all in today’s world the common public has a lot to contribute to the building or trashing of the image of a product or an upcoming business. Thus social media influence the sales and marketing of any business, small or big immensely.
So all in all in today’s world the common public has a lot to contribute to the building or trashing of the image of a product or an upcoming business. Thus social media influence the sales and marketing of any business, small or big immensely.